“This industry is much more specialized, and therefore each shop has to determine its own target market.” Too many resale shops fail to take advantage of modern methods of reaching shoppers, such as email, social media and ecommerce, Meyer says.She urges shop owners to keep up with current technology trends, and to be proactive and creative with social media and other modern methods of marketing.
“Because of the high level of customer service, many customers refer a shop to their circle of family and friends.” Great customer service will keep customers coming back, and word of mouth will bring in new shoppers. There are many other ways to attract new customers to your resale shop.
They include: Some shops allow customers to host evening events and gatherings at the store.
The company, which receives mounds of donated clothes, shoes and home goods and sells them in over 3,300 stores across the US and Canada, generated $4.29 billion worth of retail sales in 2017.
The proceeds go toward maintaining the store network, sorting donations and other expenses, including the salaries of over 100,000 employees, many of whom face barriers to employment.
The nonprofit has teamed up with Offer Up, an American mobile marketplace for buyers and sellers to list its merchandise on the platform, in the hopes that Goodwill can nab some online sales that are helping fuel the $24 billion resale industry.
Thrifters have long considered Goodwill stores a destination for treasures.
That means resale shops and thrift stores need to go above and beyond to meet their customers’ needs — everything from helping shoppers find the right items to suggesting add-on items that will complete an apparel outfit or a furniture setting.
“Our member stores focus on customer service that isn’t found in the big-box stores,” Meyer says.
To learn more about how Talus Pay’s POS can benefit your resale shop, get a free quote today.
NEW YORK, United States — Goodwill, one of the stalwarts of the secondhand shopping economy, wants a bigger piece of the digital resale market.