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In the end, he was universally panned for promoting a banned product and had to apologize and make it clear that he didn’t know exactly what he was advertising.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s.
The entire study points out the area of improvements, while doing the surrogate advertisements.
An estimate by National Crime Records Bureau in 2013 suggested that one Indian dies every 96 minutes due to alcohol consumption.
On the other hand every year one million people die due to tobacco consumption in India.
Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
As a result of this, the ads became more and more innovative so as to circumvent over the fact that they are indirectly promoting alcohol.
Other ways to still maintain the brand image in public eye was to sponsor sports tournaments, award ceremonies, modeling contests etc.
While everyone should be free to drink and smoke whatever they want, it certainly isn’t in the best interest of the society to allow the promotion of these products and persuade the non indulging people of the society to take up a habit.
The idea of surrogate advertising defeats the very purpose of banning such advertisements.