Problem Finding Problem Solving

Problem Finding Problem Solving-69
Your new job title should be Chief Meaning Maker −not Content Marketer.Finding the right problem to solve, and framing problems in interesting ways, is where you will bring value to future selling conversations.

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Dig hard to find the unknown, undervalued, unmet challenges that your prospects and customers aren’t even thinking about.

Then determine where your solution’s strengths align with specific, unconsidered needs to create what I’m calling “unconsidered value opportunities.” It’s at this intersection between unconsidered needs and strengths that you can create value for prospects in a way that you are uniquely qualified to deliver.

Your products and services “are far more valuable when your prospect is mistaken, confused or completely clueless about their true problem.” --Daniel Pink, “To Sell is Human” Huh? They can also typically find multiple vendors with the specified products to meet their identified needs−putting you at parity with all the others.

If your prospects know precisely what their problems are, they can often find the information they need to make their decisions−with limited assistance or input from your salespeople.

Related: 4 Effective Ways Leaders Solve Problems and Stop them Before They Happen 1. “Problems are nothing but wake-up calls for creativity” – Gerhard Gschwandtner11.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein2. But nothing can be changed until it is faced.” – James Baldwin5. “Life is not a problem to be solved, but a reality to be experienced.” – Soren Kierkegaard8. “We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.” – Russell L. “A positive attitude may not solve your problems -- but it will annoy enough people to make it worth the effort.” – Anonymous Related: 4 Ways to Maintain a Positive Attitude Even When You're Stressed13.Chief strategy and marketing officer Tim Riesterer sets the direction and develops products for Corporate Visions, a marketing and sales messaging, tools, and training company.His books—“Customer Message Management,” “Conversations that Win the Complex Sale,” and “Three Value Conversations”—focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals.As a result, your ability to get prospects to do something different, choose you, and pay a premium hinges less on problem-solving skills and more on problem-finding skills.What Does This Mean For Marketing And Sales Messaging?According to Pink, “problem finding” becomes the necessary quality in your marketing and sales messaging if you stand any chance of differentiating yourself.As a first step to accomplishing this, you must find the “unconsidered needs” that exist beyond the obvious identified needs.But today there’s information equality, meaning buyers can do a lot more themselves and sellers are scrambling to figure out how to remain relevant.Pink calls this the transition from “buyer beware to seller beware.” The premium on marketing messaging and sales interactions is your ability to turn all of the raw information into something meaningful.“Inside of every problem lies an opportunity.” – Robert Kiposaki23.“There is no problem outside of you that is superior to the power within you.” – Bob Proctor24.

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    Problem Solving. Introduction Everyone must have felt at least once in his or her life how wonderful it would be if we could solve a problem at hand preferably without much difficulty or even with some difficulties. Unfortunately the problem solving is an art at this point and there are no universal approaches one can take to solving problems.…

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    Key Difference – Research vs Problem Solving Research and problem solving are two concepts that can often be confusing although there is a key difference between these two processes. The confusion arises from the fact that both research and problem solving have a common factor. This is the problem.…

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    Problem-Finding Discovering a suitably “fuzzy” problem, rife with opportunity or need for unusual and novel solutions and approaches. 4. Idea-Finding Generating a large number of diverse and novel ideas relating to the problem. 5. Solution-Finding Converging on a subset of ideas, synthesizing and refining…

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    Rostan, Problem finding, problem solving, and cognitive controls An empirical investigation of critically acclaimed professional productivity. Creativ Res J 7, 97-110 1994. 4. A.…

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    Osborn's Checklist the origin of Classical Brainstorming is the root of creative problem solving CPS. There are a variety of general structures ‘define problem, generate possible solutions, select and implement the best’ which can be found extensively, in several different academic traditions.…

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    Problem solving is a critical skill for success in business—in fact it’s often what you are hired and paid to do. This article explains the five problem solving steps and provides strategies on how to execute each one. Defining Problem Solving. Before we talk about the stages of problem solving, it’s important to have a definition of what.…

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    Problem Finding vs. Problem Solving. problem solving that employs cognitive activities to foster innovation and creative thinking. Key to the design thinking process is the concept of problem.…

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    Problem Finding and Problem Solving Alfred W. W. Schoennauer on *FREE* shipping on qualifying offers. To find more information about Rowman and Littlefield titles, please visit…