Why send a gift card when you can Send a Gift Rocket?
It’s no secret that Contently puts out some of the best content around, but their landing pages also incorporate some great calls to action.
Speak your prospective customers’ language and you can get them to do pretty much whatever you want.
Case in point, this call to action example from men’s grooming product site Manpacks.
Getting prospects to take an action that might be perceived as risky – even if it will ultimately benefit their business – is really hard.
This is especially true for Saa S companies, and even more so for firms offering financial software.
The design of this landing page is a little unorthodox.
Personally, I think they could get away with scrapping the “You’re interested in…” field, but the CTA itself – “Talk to us” – is brilliant.
On their own, underwear, razors, and condoms might not be terribly exciting, but appeal to men’s desire to build something and you’re onto a winning strategy.
By combining imagery that might otherwise be stereotypical (a man in a plaid shirt sawing timber) with strong phrasing (“Build a Manpack”), this company makes putting a male grooming gift box together sound as exciting as building a house – or a log cabin in the woods.