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Received Date: June 16, 2015 Accepted Date: July 08, 2015 Published Date: July 18, 2015 Citation: Lhamo T, Oyama T (2015) The Role of Mass Media in Bhutan: Accessibility, Influence and its Impacts. doi:10.4172/2165-7912.1000266 Copyright: © 2015 Lhamo T, et al.
The mass media constitute a powerful and infusing force in our lives. Today, most of the information that we get about our local, national, and international news comes to us through these mass media, which is very different from the situation before 1999 in Bhutan.
TV and the internet were introduced in 1999 and mobile phones in 2003.
Further attention is required because many historically relevant events have occurred recently in Bhutan, such as, the second democratic elections in 2013, the building of community centers to improve the accessibility of information, and enhanced media and communication technologies.
This paper attempts to provide an account of how media accessibility, its influences, and its impact have progressed over the years and provide policy recommendations.
The Ministry of Information and Communication, Bhutan conducted media impact studies in 2003, 2008, and 2013, which studied the trends of media evolution, its impacts, and challenges.
These studies have presented thought provoking results.It comprises a variety of modes by which senders can record information and experiences and transmit them to a large audience fairly rapidly.This definition summarizes those commonly used in writings on the media .This paper studies how the mass media industry has developed and progressed in terms of the accessibility, influence, and impact on the society.Surveys and interviews were conducted to collect data.He states that this compromises the rightfulness of the communication power exercised by the mass media.However, the German political scientist Peter Klier does not agree with Jurgen's theory .Related article at Pubmed, Scholar Google Visit for more related articles at Journal of Mass Communication & Journalism The information and views communicated through the mass media have a great impact on our daily lives, and for Bhutan, this is a new experience.Television and the internet were launched only in 1999 and, thereafter, the Bhutanese public has become increasingly connected with various forms of mass communication.Klier argues that, there is a large amount of information freely available in addition to the mass media, and that people can choose among them.Another researcher, Doyle explains how mass media uses the cultural selection theory to bring about social change .