Effects Of Advertising Essay

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Other forms of socially positive advertising include those advocating safe sex, thereby considerably slowing the spread of deadly STDs throughout the community.

As well as social benefits outlined in the previous paragraph, there are economic benefits experienced by society, as a result of advertising.

These benefits may include the hope of more money and better jobs, popularity and personal prestige, praise from others, more comfort, social advancement, improved appearance, or better health.

For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige and social advancement it may bring the buyer.

Only through hard work can you quote "have it all", not buy renting an apartment in a seedy complex.

Flip to page six and there is ad for laser hair removal which depicts a beautiful woman in a swimming pool. With false analogy the image produced is not always what will result if the product is used or service is received.

This may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of make-up or deodorant hoping to emulate the seeming success of the person depicted in the advertisement.

In opposition, advertisers state that the public is intelligent enough to, and quite capable of, making up its own mind and will definitely not buy anything they don't want or need.

College students spend 10's of billions of dollars every year on everything from toothpaste to automobiles.

They make their purchasing decisions based on false logic implanted into their brains by mass media, which focuses on a certain style and image.


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