Now we have an idea of who they are, let’s have a look at what the competition is doing If you already have an exact location lined up, go ahead and take a look at which customer segments your closest competitors are looking after.
Ask any experienced cafe owner, the number one thing keeping them up at night is staff.
Now is the right time to think through who you need & what skills they need to bring. The plan should include: Yes, forecasting sales is hard, even hospitality veterans get it wrong, but it’s important that you try.
Once, you really understand your customer & your competitive advantage you’re off to a great start.
The marketing plan should also include: But the big one for a cafe business is Location & Lease…