Well, what most of us think of when we think of the words “business plans” are really long, drawn-out documents that take up a lot of time and hard work. That’s the kind of business planning that I loathe.
It isn’t helpful to anyone, except, perhaps, a bank if you’re seeking funding.
It’s no use listing weaknesses that you have no interest in improving.
Think of your list of weaknesses as an alternative version of your to-do list.
Just as we all have strengths to leverage, we also all have weaknesses.
The important thing to remember when thinking about your weaknesses for your own photography business plan is that the weaknesses you list should be things you’re looking to improve before the end of the calendar year.
And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?
”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.
When thinking of our sample photography business plan, our fictitious Philly portrait photographer really wants to improve her skills with lighting, the search engine optimization for her website, and her packaging.
These are three things that she believes will enhance her business if she can manage to improve them all before the end of the year.