You want folks that read this section to be able to clearly envision the kind of sensual experience they’ll receive at your food truck.
Market Analysis: For smaller markets with a couple hundred thousand people living nearby this section might be short and include just 4 – 5 other trucks.
However, if you’re entering a market like Los Angeles this section will be larger and more in-depth.
If you’re planning to enter a market that has 10 traditional taco trucks and you plan to start a traditional taco truck too, it will be to differentiate yourself from other vendors in the area.
It’s tough to argue that creating a formal plan will make you less likely to succeed in the business.
Title: Think of this as the first page of a book report. Include your business name and applicable contact information in this section.
Make sure to include information on why your food is both desirable and unique to customers in the area.
Also, if you have some type of theme, like an islander theme for example, be sure include that into the description.
It’s not food truck specific, but it gives you what you need and there’s plenty of valuable information here.
This business plans aren’t for food trucks specifically, but I found a couple that you can take a peek at from other industries that might provide some additional information: . In this, the first chapter in the story we talk about Salvagno’s background (Hint: It doesn’t have anything to do with the food industry.) and go into detail about how he researched and developed his business plan.