Budweiser Girls Marketing Thesis

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While the America slogan seemed ironic, the name change seemed timely to ride the wave of Trump’s patriotic “Make America Great Again” campaign.

How does Budweiser keep customers coming back for more?

Let’s glance through their recent marketing strategies and campaigns.

’’ resonated with a new, more youthful audience and became not just an industry award winner but also a pop-culture phenomenon. ’’ commercials, developed for Anheuser-Busch by DDB Worldwide Chicago, was simple.

In the initial spot, called ‘‘Whassup True,’’ four male friends, speaking over the phone, greeted one another with the slang phrase ‘‘Whassup?! Having a Bud’’— elicited the response ‘‘True, true,’’ before the conversation escalated into a chorus of ‘‘Whassups?!


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