Advertising Company Business Plan

Advertising Company Business Plan-85
Additionally, there is a remarkable growth in the tourism and hospitality industry in South Africa.Upcoming sports events will outlook remarkable growth in the tourism industry and other sectors of South Africa.

Additionally, there is a remarkable growth in the tourism and hospitality industry in South Africa.Upcoming sports events will outlook remarkable growth in the tourism industry and other sectors of South Africa.The business was successfully registered as a Company in 201X and has great potential for success in future.

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There is room for more efforts to ensure that the promotion of tourism reaches the households of both domestic and foreign tourists.It will offer 16 en-suite air conditioned, relaxing and luxurious rooms.The guest house will be set up in the outskirts of Rustenburg in the North West Province (South Africa).As competition within the advertising and marketing arena continues to flourish, pricing pressures push margins lower and lower.Ultimately, only those entities providing value based advertising and marketing solutions will survive.The business will face both direct and indirect competition.Direct competition will primarily emanate from small to medium sized advertising entities in Rustenburg and surrounding areas that serve a similar market as the proposed target market for Ingenious Africa Media.The business will develop core ideas for marketing campaigns and then create a series of advertising and promotion solutions which address the idea across various media.The media that the business intends to use are a rich media website (with integrated social networking features), magazine and a promotion and advertising solution center.Indirect competition for Ingenious Africa Media also includes: broadcasters such as SABC, established advertising agencies with a national and international presence as well as market research entities to mention a few principle ones.The competitive advantages for Ingenious Africa Media will be to primarily focus on customer intimacy and building strong value laden relationships with clients and other business stakeholders.

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