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If you are seeking funding, identify how much money you need to start and/or run your business, and the primary uses of these funds.Finally, include a summary of your financial projections. Appendix Use the Appendix to support the rest of your business plan.
Make sure that you number your pages correctly so that a person can quickly and easily find the sections they are interested in.Of critical importance, describe your “unique success factors,” which are the 4-7 reasons why your business will be successful.Also show your topline financial projections and amount of money you are seeking to raise here. Company Overview In this section, give a profile of your company.Answer questions such as where you are located, when you were formed, and what is your legal entity form.Also discuss the stage of your company: what successes has your company already achieved? Industry Analysis In the Industry Analysis section, you will detail the market in which you are competing, how large it is, and what trends are affecting it. Customer Analysis Here you will identify who your target customers are and their needs.Since investors and lenders will want to meet you face-to-face before writing a sizable check."All entrepreneurs and business owners should have a business plan.Since investors and lenders will want to meet you face-to-face before writing a sizable check.Identify the ways in which your company generates revenues.And highlight the key assumptions which govern your financial projections.All sections in the business plan format are interrelated, and cannot be written in isolation.Each should be written by people who are fully aware of the contents and intricacies of the other areas of the plan so that the different sections are all integrated.